One of the most challenging parts of being a freelance creative is to pitch a collaboration. Your pitch is your way of selling yourself and that’s quite a challenge when the competition is tough and you don’t know where to start. How do you make your pitch stand out in the crowd and win someones attention for at least 5 minutes? Make sure you include these six elements. Whatever you do, prepare well. Because your killer pitch is your ticket to success.
1. Do your research
Every collaboration begins with extensive research. Make sure you gather all the relevant information of the business you want to work with. Take the time to find something they did that you like and make sure you start your pitch off by complimenting them. Don’t be fake, compliments that are relevant are the most sincere.
2. Find the missing link
Every company has room for improvement. It’s your job to find the missing link and let them hire you to fix it. What can you offer a company that would benefit them and provide the return (moneyssss) you are looking for? Meet the company’s needs.
3. Don’t reveal too much
Whatever you do, keep your pitch sweet & simple. People are busy. Take them through glimpses of your plan, but don’t reveal everything. Theft of ideas happens all the time in the creative industry. So when you come up with an exciting master plan, there’s a big chance it will be ripped off sooner or later.
4. Be very specific
The worst collaboration pitches are pitches that say: ‘I’ve got a great idea, let’s have coffee.’ It’s not impactful. Like we said before, people are busy. What it says to a company is: ‘I like your business and I want to get involved but I like you to plan this whole thing.’
5. Add a little personality
As cliche as it might sound, write from the heart. Trust me, it works. You don’t want someone to think your collaboration pitch is mass submitted.
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6. Previous work
Along with your email, send some relevant previous work and make sure your future employer can see what you’re capable of doing.