How do you convert a GREAT idea into reality? As the best plans in life are born out of love, it might be a good idea to proceed strategically.
A lot of the good ideas remain dormant because people think in problems, not in solutions. They think they don’t have enough courage, time or money to run a business themselves and take action. Writing down your plans will give you a clear picture of what you are doing and what you want to accomplish. Try and consider it as the roadmap to your dreams: it will help you conquer that feeling overwhelming when you put everything on paper.
There are different ways in writing it down. For example a business plan. Bare in mind that a business plan is a smart document you write for potential partners/investors to give them understanding in your business. Try and ask yourself: why would people support your business? For a plan like this, it’s important to give a good picture of what you’re doing and what goals you want to achieve. Do you feel jittery thinking of business plans? No need to! The School for Creative Startups has developed some key questions that will help you create your own. You will find them right here.
Emilie Sobels is a business chick extraordinaire, and founder of Hashtag Workmode: a creative co-working space for online influencers and digital creatives, to connect and grow their projects by working together. According to her, a business plan isn’t thát necessary for small businesses. Emilie: “I’ve never written an actual business plan because I believe that if you have a good idea and can explain this on one A4 with a good financial back-up story, it’s more than enough. It should outline the concept, your strategy and focus points, your business model (how to get those bucks and monetise your bizz), your marketing and PR plans and your target audience.”
Why is it important to write down these things?
Emilie: “I think it is important to have a clear view of what your focus will be and how flexible your financial situation is. By writing down milestones you can measure success along the way and know when your drifting away from your focus. When I have to make big decisions that mean investing financially, I always sketch a sunny financial scenario and one that is a bit more cloudy. This gives me insight in the potential upside when things go as planned but it also gives me a good view of how much space there is for failure or unforeseen expenses.”
Any top tips?
Emilie: “Keep it simple and clear. Don’t think you have to use difficult words to make your plan sound more interesting. This is just an outline for yourself and the less fuzzy, the easier to determine your focus points and goals.”