To Snap or not to Snap… that’s the question! I actually discovered recently how absolutely brilliant the app is (I know, I know, late to the game) and if you feel like it, you can go find me on yara_michels for the good, the bad, and alllll of the snacks.
Snapchat is fun and feels a lot more ‘honest’ because the stories only last for 24 hours and can only be posted in real time. It’s quick, it’s less polished than most of our social channels and the filters are just hilarious. In short; Snap is more lively than Facebook and Instagram, and a lot less argumentative than Twitter.
But besides the obvious fun factor of peeking into people’s lives – is there a point of investing time in Snap as a (small) business?
SO, WHY WOULD YOU USE SNAPCHAT FOR YOUR BUSINESS OR BLOG?
1. Give a unique peek behind the scenes
Like no other social media tool, Snapchat really provides that behind-the-scenes content the community behind a blog or local business loves. It’s a great tool to give access to live events or capture all kind of personal stuff. For example, as a blogger I’d share unboxing moments, sneak peaks of the office, daywear looks and office-snack-moments.
Sharing these personal, day-to-day details really helps to humanize your brand and encourages people to get involved. The more you reveal and engage, the more your fans will lean in and want more!
2. Interact with your audience in real time
Especially for smaller businesses, Snapchat is great for bonding with your audience or (potential) customers. And it’s a great way to gather information! For example by organizing a live Q&A every two weeks. Another option is to launch new products, collections or ideas on Snapchat. Introduce live demo’s and show your fans in short videos how good your product is. Last but certainly no least: implement opportunities to win great prizes (but remember, think very short term in this particular case).
3. Yes to custom Geofilters
You know the city Geofilters, right? (The names of cities popping up as a filter). A great tool for businesses: Snapchat offers the possibility to create your own on-demand Geofilters. It’s great for events: Geofilters make it easy for Snapchatters to communicate the ‘where and when’ of a snap. It gives the brand an opportunity to engage with consumers in the moment and reach for new audiences at the same time.
For example, you host a live event. Creating your own filter will add an element of surprise for you guests and will allow them to share the event including your filter. You can also use the Geofilters for a contest hunt. Let your guests capture specific snaps at the event and send the photos via Snapchat (+ Geofilter) to win a prize.
Getting a custom Geofilter is quite easy: you upload your design, you pick a time and add a time slot. The bigger the slot, the more you pay. Prices start at roughly 5 dollars so it’s not that big of a deal... Geofilters are available in the U.S., the U.K., and Canada, and will come to more locations soon!
4. The power of imperfection
Unlike Instagram, there is no perfect Snapchat-shot. Snapchat is raw and shows who you really are, it simply can’t be that polished. It’s pretty refreshing to color outside the lines for a bit and not constantly looking for that perfect white balance.
How is Snapchat changing?
As with most apps, Snapchat is constantly changing. For example, you can subscribe to your favorite publishers now – and they’re also experimenting with advertising (which usually takes out some of the fun, to be honest). We’ve heard Snapchat will start showing ads between your friends’ stories and we’re curious to hear how you feel about that. Does it annoy you when social channels get mixed up with advertising, or are you OK with it because it’s a free app? An interesting discussion for sure…
So, in conclusion: is this imperfect way of communication worth it, business-wise? Yes, in my opinion, it surely is.