Ready, set, and… action! Making movies seems to have a revival on the internet: we’re brushing our teeth while watching non-branded YouTube tutorials in the morning and dive into a strobing tutorial over lunch. Yes, we’ve heard video is the new big thing for a couple of years now, but now we’re really starting to feel the buzz.
In an online world where everything seems to be about Vimeo, YouTube and Snapchat, how do you stay relevant with a normal, old-fashioned blog? The digital world is constantly changing and evolving, stretching and expanding, and it is only logical that you stay open for change and look for new ways to stay on top of your game.
Does this mean that you’re not relevant anymore if you don’t use video on you blog? Of course not. But it seems now is the time to start exploring different parts of the online world.
Why start vlogging now?
It can be useful to give a new aspect on your site a try. It will put your blog in a new perspective and you’re able to create new, unique content for your online following. Turn the camera on yourself or on the world around you for a change. Try think of it like a blog post in motion – with soundtrack!
If you feel that you are willing to take the video plunge, these may be the reasons to do it now.
1. Engage your audience in a new way
Video has the potential to be way more interactive than any other content. You can start conversations, do snappy Q&A’s, and give your audience an exciting glimpse into your life, interests and work. A change in media, pace and message can energize your followers and broadens your audience reach. Add a little silliness and honesty (bloopers!) and your relationship with your reader will eventually deepen. It probably will bring in new followers in and alter the dynamic of your overall content.
2. Transform blog content into vlog content
Videotaping may be a new step for you, it is new for your readers too. You will need some time to adjust to making video content - the biggest leap with video is often having the courage to get in front of the camera and speak. Start by shooting the world around you or make a silent clip with music over it, to make it a natural new chapter to your online existence. Getting comfortable with your equipment is the first step to becoming a video master, so include your audience on this journey.
3. Start a conversation on a deeper level
Keep in mind though that for most people it is way more difficult to bring across emotion in writing than it is in a short video clip. Vlogging is blogging on a even more personal level. It will enrich your bond with your followers.
4. Boost your following
There are already a lot of big (think: HRH Collection, Tanya Burr) vloggers out there. As a professional blogger, but beginning vlogger, don’t be afraid to call in some help. Work together with fellow vloggers by sending an email with a cool concept to work on. Get together and tape two videos (or maybe more) at once, so you both generate new content at the same time. You will reach a new group of people, which will boost your subscribers and gives you a vlogging head start. And cut!
Do you watch vlogs often? And do you personally think vlogging is the new blogging?
Let's talk
18 comments
BY THIS CHICK'S GOT STYLE
Welcome to CHAPTER FRIDAY! Your online toolkit to an awesome and successful life, curated by Yara (and team of supergirls). Hopefully you are excited about this next chapter, and the natural transformation of fashion blog This chick's got style. Find out more about that process here.
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Yara Michels is a professional blogger, all-round business chick, award nominated marketing author and freelance ELLE writer. She hosts blogging masterclasses, takes on online cases for big companies and is an experienced speaker on online topics. Curious yet?
Super leuke en interessante post!
Ik heb ook al opgemerkt hoe relevant “vlogging” aan het worden is en hoe meer en meer bloggers dit beginnen doen.
http://www.frontrow21.com
IG: https://www.instagram.com/barbarabaccaert/
Hi Yara! Even een kleine comment betreft je share Twitter share button; als ik erop druk komt slechts de tekst in m’n share venster en niet automatisch de bijbehorende link. Misschien een goed idee om hier nog even naar te kijken? Verder leuk en relevant artikel
Bedankt Naidu, we gaan er aan werken!!
Very usefull information! I won €1000 euro to spend at a designer website and the package will be delivered tonight. Maybe it will be fun to make a video about it?!
http://fashion-hooked.blogspot.com/
Woah lucky you, go for it!
I only shoot my surroundings and insert a soundtrack but sometimes they are a total fail, in my opinion! I have 4 videos on Youtube and only 1 has worked out the way I want it to! Still learning, baby steps yea!
http://www.thelunchcompanion.com
This is something I definitely have to get into. Definitely in today’s society, you’re not noticed as much if you don’t do videos. And for me, I might as well be nonexistent!
I do feel like vlogging is changing the online world of how we obtain information. Adding video to a blog is a smart idea.
http://www.throughmyowneyes.com
I wish I had the confidence! x
http://my-socalledlife.blogspot.com.es/
I’ve been watching beauty vloggers for a while and it is definitely something I want to get into as a way to connect with my readers in a different, more personal way. I’m currently researching vlogging tips and this is something I hope to get started on very soon. Great post!
xo, Liz
http://lipstickandconfetti.com
Great to hear liz. Love to hear about your experience, good luck with vlogging!
Great post! I’ve been thinking abou adding some vlogs to my blog for some time now, and have my first vlog project planned soon! This post was just a final nudge to get me filming!
xx
SASHA
Ooh, so exciting Sasha!
I think vlogging is a lot more personal as compared to blogging
Being able to hear someone speak and see their facial expressions as they do so feels more raw somehow and it also feels like you’re physically there next to them as they carry out their tasks! I enjoy watching vlogs so much as I find them very inspirational, but I also do enjoy reading blogs just as much too. I think blogs showcase the more pensive and reflective side to the individual as compared to the vlogs, but that is just a personal opinion 
Thank you for the lovely post!!
I actually hardly ever watch vlogs let alone make them.. I get too perfectionistic about it I guess.. I so admire people who vlog, it can’t be easy! <3
I watch vlogs and produce them myself, it really does help engagement and allow you to explore more!
Lauren x
Britton Loves | Lifestyle Food Beauty
Agreed! I would love to see a blogpost about Periscope from you guys. I dove into it this week and loving it. It’s still new, but very exciting in my opinion.
I don’t necessarily think that vlogging is the new blogging,I would more think of it as a refreshment and a nice addition for the blog
Sometimes I just have to no time or no possibility to watch an entire video with sound,with a simple blogpost it’s easier and can get through a bit faster 
I think both have their benefits,but I guess I’ll definitely will give it a try .