Oooohh boy. It’s CHAPTER FRIDAY’s first birthday and I’m glowing with pride. Exactly one year ago, this all-nighter happened in order to get everything up and running, and here we are one year later.
That one Friday afternoon…
At that time, I had been style blogging for five years and still thought that posting outfits, and new buys, is great fun (I still find it hilarious how many photos I have of myself by now. If anyone ever steals my laptop they must think I’m a bit crazy). But addition to it, I wanted to offer content that was a bit more in-depth. On a five week hiatus in Los Angeles that I kicked off with Anna, I got in touch with so many creatives that inspired me with their unique stories.
They all spoke with such humor and love for what they did – and weren’t afraid to open up about struggles that come with being self-employed either. Their enthusiasm was contagious. I wanted my place online, my website, to reflect that uplifting feeling. So that’s how, on one Friday afternoon, I got the idea for CHAPTER FRIDAY. A positive, inspiring online destination with a focus on creativity and careers. With tailor made tips, reflection and work stories by real, young women.
My main goal was, and is, to spark a bit of joy in your everyday routine and inspire you in an accessible way.
Today we’re celebrating
I believe it’s important to celebrate big and small milestones. So, with a huge smile on my our face, in the sun, (and with flamingo’s in the background! Flamingos!) I’m celebrating today. I want to celebrate getting to call this my job (which isn’t always as perfect as it may seem on the outside). I want to celebrate the amazing team that I’m lucky to be surrounded with and the special people I’ve met. And I want to celebrate you for being open to following CHAPTER FRIDAY’s journey. The genuine interaction with such a big group of readers is one of my biggest motivators, it’s a truly powerful thing! I can’t wait to meet even more of you this year, at masterclasses, events and a soon-to-be announced intimate reader meet-up.
A month filled with give aways!
To amp up the excitement, we’ve arranged a bunch of awesome give aways this entire month, featuring my absolute favorites. (I feel like Oprah… And you get a leather jacket, and you get a leather jacket!). The wins include a ‘Yara treatment’ for you and your bestie at my fave nail salon, a big dinner at my go-to place, yoga memberships, a gorgeous skin care package, nail polshes, shoes, clothes… It’s going to be so much fun making some of you happy.
Keep an eye out on CHAPTER FRIDAY this month and THANK YOU!
Love, Yara and the team
Wearing Ganni dress and L’enfent Terrible shoes. Photos: Emma Peijnenburg